Reform School is an award-winning L.A. based film production studio specializing in absurdly hilarious video content. Their brand is all about clowning around—tastefully.
"Founded in 2021, we use art and humor to shock, delight, disarm, educate and change culture."
Logo
Reform School wanted their brand to convey a playful and mischievous tone similar to goofing off during school days while simultaneously looking like the institution that tried, but never could, reform them.
Color
Reform School’s five signature colors are inspired by classic school erasers and regal institution greens.
Icons
Typography
SA Leiter is a regal serif style with subtle quirks that give it a personality beyond an average Roman-inspired serif. David is a powerful and institutional sans serif with clean squared-off letterforms. The juxtaposition of David’s restraint from ornamentation combined with the unique elements of SA Leiter makes them a perfect pair.
Big Blazer
Packaging • Illustration • Lettering • Merch
Grit
Packaging • Illustration • Lettering
Sounds Queer, I'm In
Packaging • Illustration • Merch
What's Your Power Color?
Illustration
Basilica Hudson Brand Identity
Branding • Merch
Parce Rum Brand Identity
Packaging • Illustration • Branding • Marketing • Merch • Type Design
Collective Arts Brewing: Good Monster
Packaging • Illustration • Merch
Happy Customers Podcast
Illustration • Branding • Lettering • Merch
PBR Can Beer Art Finalist
Illustration • Lettering
Bull Grog Brewing: Red Rapture
Packaging • Illustration
Fill Me Up Buttercup
Packaging • Illustration • Lettering
Flamango
Packaging • Illustration • Lettering
Juicy Jaguar
Packaging • Illustration
Jus Island
Packaging • Illustration
Out Liar
Packaging • Illustration • Animation
Laser Brain
Packaging • Illustration
Orange Screamsicle
Packaging • Illustration • Lettering
So Sauvy
Packaging • Illustration
Adab's Afrofuturism Album Cover
Illustration
Goose Island: Chicago Hazy Series
Packaging • Illustration • Lettering
Hazy Sundae
Packaging • Illustration • Lettering
Hazy Dog
Packaging • Illustration • Lettering
Sweet Home Hazy
Packaging • Illustration
Slice House Haze
Packaging • Illustration
Hazy Stub Ripper
Packaging • Illustration
All Goose Island Cans Recap
Packaging • Illustration • Lettering • Merch
Newsletter Archive
Winter Art Fairs 2022
