Parce Rum is an award-winning premium crafted Columbian rum. Parce approached Varyer to strengthen and liven up its brand position in the rum world. I constructed their playful yet tasteful illustrative style, designed marketing materials, sales materials, and merchandise.
Scope of Work
Art Direction, Illustration, Website Design, Animation, Merchandising, Strategy & Positioning, Stationery & Templates
Work done under Varyer in collaboration with photographer Alex Wallbaum